Understanding Capital "C" Communities 

Hearing the word “community” but not sure what it all means in the context of your business?

Join us for this free introduction to the world of what we call “Capital C Community.”

We’ll talk about the difference between audience and community, how to conceptualize the impact community can have on your business, and what differentiates a true “capital c community” from traditional broadcast marketing channels.
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 Learning Time

1-2 hours



Learning Units



Community Basics

Meet the instructor 

Cait Levin

Cait Levin completed her BA at Barnard College and her MA at Middlebury. After an initial career in education, she worked as a project manager and community manager for She Writes Press and Shewrites.com, an online community for women, by women. Since leaving teaching and pivoting to tech, she has served as Head of Learning at Fiveable and Community Educator at Commsor. You can find her on twitter @caitlevin.
Patrick Jones - Course author

Frequently asked questions

Who is this course for?

This course is for anyone who wants to learn more about what we mean when we refer to a capital "C" community. Whether you're totally new to community or have heard a bit about it but want to understand more, this course will give you a deep dive into the difference layers of community, the differences between audience and community, and what makes a community different than, say, social media followers or customers. 

What is the time commitment?

We anticipate this course will take up to two hours to work through. There are additional resources within the course (like podcasts, webinar recordings, and personal reflections) that are optional and might take more time. How much time you spend on those activities is up to you!

What is the format of the course?

This is a self-paced, asynchronous course designed to be flexible for you. The format includes video, audio, long form writing, reflection activities, and more.

All videos within the course include closed captioning, as well as full, interactive transcripts. All resources are in English. 

Why this price?

We believe that community-led companies are the future, and so understanding what makes a capital C community is foundational knowledge that all companies should have. To serve that goal and spread the word, we've made this course free!
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